project for a gas line installation. “We’re drilling hundreds of feet without digging.This has not been done here before,” Allen says. MARKETING IN A CHANGING WORLD While innovation drives the technical side of the business, marketing has been a constant challenge. “Marketing is probably the toughest issue to deal with,” Allen admits. “AI is changing the game at an unsettling rate. It took 20 years for the internet and Google to dominate, and now AI is shifting things in half a year.” ripping the walls open. That ability to do invasive work without destruction has become a real selling point.” The company also became a national leader in solar hot water systems. “At one point, I was invited to join the National Plumbing Committee to create a syllabus for training on thermal solar. They told me I was doing more residential solar installations than anyone in the country.That was one of the first times I realized just how far ahead we were.” Today, the company continues to push boundaries, recently completing its first underground boring 200 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10
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