PARTNERSHIPS THAT REFLECT PLACE AND PURPOSE The brand’s collaborations extend its values by working with value groups and partners which mark the B Corp community. Jurlique is active among the 10,000+ B Corps globally, sharing practices and raising the shared bar on accountability. Jurlique is also part of Indigenous collaborations. For occasions like Mother’s Day collections, we honor and celebrate the stories of the land through thoughtfully designed products, while also supporting emerging artists and nurturing their creative journeys. Jurlique is also committed to responsible sourcing, closely working with suppliers to ensure ethical packaging and raw material standards align with the brand’s sustainability charter. GLOBAL GROWTH, STEADY AND SELECTIVE Jurlique already operates in over 27 markets, with recent entries into South Korea, Pakistan, and new European doors, plus an India launch under evaluation. The mandate is clear: grow reach while keeping quality, provenance, and experience intact. “In a volatile world, we intend to be more ourselves, not less,” Rethore says. “That means staying true to seed-to-skin, scaling natural + efficacious innovation, and telling our story to new audiences.” WHAT’S NEXT: INNOVATION, SUSTAINABILITY, ACCESS When asked what the immediate future may look like, Rethore predicts that Jurlique’s agenda centers on three themes: product innovation with proof which will see the continuing of releasing 98% minimum natural origin formulas, each with clinical validation and the further extension of textures and formats that bring farm-grown botanicals to life in modern routines. The company will also be focused on deeper sustainability integration with further efficiency projects and broader supplier engagement, keeping pace as B Corp standards evolve. The third theme will be further emphasis on telling the company story by way of the “farm-to-store” 185 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 JURLIQUE
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