“B Corp keeps raising the bar, and we welcome that,” says Laura Beament, Global Head of Communications, PR & CSR. “It forces a holistic review—from energy and waste to how we hire and support people—so we continually improve and go beyond best practice.” NATURAL AND EFFICACIOUS—BY DESIGN, NOT COMPROMISE A sustained market shift toward natural beauty plays to Jurlique’s strengths. The brand’s Formulation Charter (since 2022) requires 98% natural origin ingredients for all new products, validated through clinical testing to demonstrate real-world results. “There’s a misconception that ‘natural’ means less effective,” Rethore says. “Our lab work proves otherwise. We develop natural and efficacious formulas, then clinically test them so customers can see and feel the difference.” Recent product highlights, Rethore points to include a Calendula Face Oil derived from 100% natural-origin ingredients—a rarity in the category—designed to nourish while meeting consumer scrutiny on purity. In addition the company has produced six new formulas this year, all aligned with the minimum 98% natural origin benchmark. SEED-TO-SKIN, TOLD ANEW Jurlique’s biggest opportunity, and challenge, is storytelling at scale in a crowded attention economy.“We have many stories—from the farm and biodynamics to our people and processes,” Beament says. “The task is dialing them up so consumers experience Jurlique’s authenticity wherever they meet the brand.” Both Beament and Rethore also draw attention to the company’s 40th anniversary that has proved to be a catalyst for that push.To mark such a milestone the company is offering an on-farm media experience walking guests through seed-to-skin: farm, labs, EMBRACING THE LIFE FORCE OF NATURE. FROM SEED TO SKIN. FROM OUR FARM TO YOU. Australian Farm Grown since 1985 Proudly B Corp certified since 2023 183 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 JURLIQUE
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