also an interesting one. Forty years after a German couple set out to find pristine air and healthy soil for a different kind of skincare company, Jurlique remains rooted in the same place and principles: the Adelaide Hills, biodynamic farming, and a seedto-skin philosophy that the brand still controls endto-end. From its farm to its lab, factory, stores, and global partners, Jurlique has stayed unusually hands-on while scaling to 27+ markets across Asia, the U.S., and Europe. “From the beginning our approach was seed to skin— we grow the botanicals, harvest by hand, extract the essences, formulate in-house, manufacture, and sell to the customer,” says Loic Rethore, CEO of Jurlique. “We manage the whole value chain, and that’s still our strength.” Founded in 1985 by Ulrike and Jürgen, Jurlique began as a small farm-laboratory experiment. Today, the brand retains its Adelaide Hills core—still cultivating specialty botanicals and crafting formulas that marry natural origin with clinical performance. CERTIFIED IMPACT, LONG BEFORE IT WAS FASHIONABLE Jurlique’s B Corp certification (achieved in 2023) formalized a mindset the business says it has practiced for decades. “B Corp reflects who we’ve been since day one,” Rethore notes.“It wasn’t a trend decision; it’s our way of doing business—responsible, conscious, and measurable.” Post-certification, the company’s key priorities have come into laser focus. Rethore highlights aspects of the company’s business model that include a concentration on Reforestation & restoration with 95,000+ trees donated to help regenerate forests globally and protect local ecosystems around the farm. The company puts a focus on water stewardship, reflected in a 20% reduction in factory water usage through targeted efficiency upgrades and the company has made a commitment to Zero landfill. Jurlique reports no waste to landfill from farm, main distribution centre, and plant locations since 2016, redirecting materials into recovery and recycling streams. 181 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 JURLIQUE
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