A WORKPLACE CULTURE ALIGNED WITH B CORP VALUES AllCare’s designation as a Certified B Corporation has not been a reinvention, but rather a validation of its long-standing culture.“The benefit corporation model didn’t necessarily change us,” Balloch explains. “We had always been provider-focused and patientfocused. The B Corp structure just fit what was already going on inside of AllCare and helped us refine it further.” Sennhouser agrees. “The B Corp actually came to us after we were already functioning like one. We scored 136.5 points, which is truly phenomenal.Very few companies in our field reach that level.” Attracting and retaining staff in rural Oregon requires more than competitive salaries.“To survive in a rural area where it is hard to recruit people with the expertise we need, you have to make sure they are in a good place and want to stay,” Sennhouser explains. The B Lab certification has become an advantage us very specific feedback that we can operationalize,” says Sennhouser. One recent example was adapting provider search capabilities to include disability access features, from wheelchair-enabled scales to dental chairs that support larger weights. NAVIGATING REGULATION WITH PATIENTCENTERED SOLUTIONS Balancing regulatory requirements with community needs is another area where AllCare has found ways to innovate without compromising its mission. “We definitely follow the regulations, but we try to do so in a patient-centered way,” Janasik explains. A recent housing benefit is a case in point. Rather than outsourcing implementation immediately, AllCare designed a streamlined in-house system that made it easier for members to apply. “It resulted in rapid uptake from our members,” he notes, contrasting AllCare’s success with other organizations that struggled by relying solely on external partners. rogueretreat.org/give-help | development@rogueretreat.org HELPING OTHERS ON THEIR JOURNEY TO SELFFSUFFICIENCY. 175 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 ALLCARE HEALTH
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