SERVING A DIVERSE AND UNDERSERVED MARKET Operating in rural Oregon presents unique challenges—and opportunities—for AllCare. With an annual revenue of $472 million, the organization plays an outsized role in multiple regions including nearly half of Josephine County’s population is insured through AllCare. “The health in this area is not all that great, and it is a very poor area,” Janasik explains. “That helps us on one hand with a B-Lab score because we serve the folks who have it the hardest. From a market share perspective, in Josephine County, we are the only Medicaid provider. In other areas where we face competition, we still insure about half the population we serve.” That reach comes with responsibility. Josh Balloch, Vice President of Health Policy and Communication, stresses the company’s guiding principle.“We really put our patients and our members at the focus of 173 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 ALLCARE HEALTH
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