Participation in national conferences further strengthens Michigan’s role in the broader beverage landscape. These events allow members to benchmark against other states and bring back ideas that enhance local operations. SUPPLY CHAIN AND ECONOMIC RESILIENCE While supply chain challenges made headlines during the pandemic, Michigan’s distributors proved remarkably resilient. Thanks to strong logistics systems and dedicated employees, product shortages were rare, and retailers remained well-stocked. Tariffs and trade policy continue to impact exporters, but the MB&WWA avoids diving into political debates. Instead, the focus remains on ensuring a stable, competitive, and well-regulated market that prioritizes both public health and economic opportunity. LOOKING AHEAD As the beverage landscape evolves, the MB&WWA is preparing its members for the future. Workforce development will remain a top priority, with ongoing efforts to recruit and retain talent in critical roles. Healthcare solutions will continue to be explored, ensuring that member companies can provide competitive benefits without unsustainable cost burdens. On the legislative front, the push to regulate hemp beverages and update advertising laws for RTDs represents the next chapter in Michigan’s regulatory journey. Meanwhile, the association will continue advocating for reforms that help offset distributor costs tied to their significant investment in operating and maintaining Michigan’s bottle bill system—making it stronger, more efficient, and more consumer-friendly. Above all, the MB&WWA remains committed to its members’ success and the health of Michigan’s communities. By creating jobs, supporting sustainability, and keeping the marketplace competitive, beer and wine distributors help ensure that Michigan consumers continue to enjoy a diverse and dynamic selection of beverages. A TRADITION OF LEADERSHIP From its founding in 1948 through today, the Michigan Beer & Wine Wholesalers Association has been a steady hand guiding the state’s beverage industry through change. Its focus on advocacy, education, and networking provides stability while encouraging innovation. “Michigan’s beverage industry is strong because it’s built on collaboration,” Nevins concludes. “Distributors, retailers, and producers all have a role to play. Our job is to make sure the system works— for our members, for consumers, and for the state of Michigan.” With a vibrant beer and wine scene, a resilient workforce, and a tradition of forward-thinking advocacy, the MB&WWA is poised to keep Michigan at the forefront of the national beverage industry for years to come. 156 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10
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