“We want innovation, but we also want public health and safety and a level playing field. Michigan can have both.” SUCCESS STORIES AND SUSTAINABILITY Despite challenges, the MB&WWA and its members have much to celebrate. Employment has remained steady, with distributors offering attractive benefits such as health insurance, 401(k) retirement plans, and flexible schedules. These jobs are often long-term careers in which employees find great fulfillment. The association also highlights industry innovations. RTDs and non-alcoholic options are growing rapidly, giving consumers more choices and keeping Michigan on the cutting edge of beverage trends. Sustainability is another area of focus. Members are investing in fuel-efficient delivery vehicles, energysmart warehouses, and recycling initiatives. The association’s stewardship of the bottle bill reflects a decades-long commitment to environmental responsibility. “Michigan has a lot to be proud of,” Nevins notes.“We have world-class breweries and wineries, a vibrant tourism industry, and distributors committed to doing business the right way.” NETWORKING AND EDUCATION Community is central to the MB&WWA’s work. Throughout the year, the association hosts events that bring members together for training, advocacy, and camaraderie. • The summer convention is a flagship gathering, combining education with networking opportunities. • A winter seminar provides timely updates on regulatory issues and industry trends. • Lobby Day and Spring Party connect members with legislators, ensuring policymakers hear directly from the industry. • An annual holiday luncheon offers a chance for members to connect informally and celebrate the year’s accomplishments. 155 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 MICHIGAN BEER & WINE WHOLESALERS ASSOCIATION
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