to launch an AI-powered call center designed for one simple goal: turning more calls into scheduled appointments at a lower cost,” Hulbert notes. “To strengthen operations and support, we’ve implemented an AI Coach that gives franchise owners 24/7 access to answers and guidance through Microsoft Teams. I’m incredibly proud of our team’s ability to innovate and stay ahead of the curve, always building solutions that make our franchise owners stronger.” Horsepower Brands highlight that Blingle enhances outdoor spaces with integrated sound technology and visualization tools to preview lighting designs. Bumble Bee Blinds deploys Bluetooth-linked laser measuring systems tied to custom quoting software, ensuring precision and efficiency. Stand Strong Fencing uses a proprietary CRM with satellite quoting, visualizers, and Google GBP integration, making quoting and installation seamless for franchisees and customers alike. Varsity Zone incorporates SmartAC monitoring technology, offering 24/7 health alerts for HVAC systems and advanced indoor air quality solutions. Perhaps the most innovative concept, Huburt acknowledges, is HOWIE® Knows How, “This is,” Hulbert explains, “HorsePower’s unified customerfacing platform. HOWIE brings all brands under one umbrella, giving customers a trusted one-stop resource for home services.”The model also supports franchisees through collaborative HOWIE Events, where multiple brands showcase together at home shows and regional activations.The result: stronger lead quality, reduced costs, and a shared halo effect that benefits every brand in the system. PURPOSE IN ACTION HorsePower Brands’ mission extends beyond profits— it’s about building stronger communities.Through its national partnership with Habitat for Humanity, the company ties franchisee and customer engagement directly to meaningful local impact. Each brand donates to Habitat for Humanity International for every customer review received, connecting customer feedback to real-world change. Franchisees are introduced to local Habitat offices, fostering grassroots relationships and volunteerism.The corporate team leads by example, recently spending a day on-site at an Omaha build, demonstrating how accessible—and impactful— volunteering can be. By blending business with purpose, HorsePower Brands ensures its growth is matched by contribution, creating a legacy of community support alongside franchise success. RECOGNITION & MOMENTUM The results speak for themselves. HorsePower Brands’ 146 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10
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