meetings that shape how the company evolves. He relays that one of the biggest shifts came from that feedback: a move to nationwide remote hiring. By meeting employees where they are, HorsePower has been able to recruit top talent across the country. The company hosts monthly Brand Academy Training and Discovery Days, which bring together employees, franchisees, and candidates to build alignment and share best practices. Bonuses tie directly to business success, ensuring everyone rows in the same direction. Hulbert also points out that celebrations, too, play a role: whether it’s Topgolf outings, staff parties, or family-friendly events like office trick-or-treating, HorsePower believes that shared wins strengthen the entire organization. EXPLOSIVE GROWTH ACROSS HOME SERVICES That culture has fueled remarkable growth. In just four years, HorsePower Brands has launched nine distinct home services brands, covering roofing, fencing, landscaping, painting, insulation, window coverings, and more. • Mighty Dog Roofing® continues to lead the pack, growing revenue by 40% in 2024, adding solar as a new offering, and expanding into commercial roofing. The brand has earned top rankings, including Entrepreneur Magazine’s #1 spot in the roofing category. • Blingle!®, specializing in outdoor and event lighting, was named one of the Top Emerging Brands by Entrepreneur and has expanded into Massachusetts, Indianapolis, and Plano, Texas. High-profile projects include installations for L.L. Bean, Sanibel Island, and the Native American Memorial at Heritage Park in Olathe, Kansas. • Heroes Lawn Care® has emerged as one of the few total property maintenance franchise systems, offering six services under one roof. With new territories performing 27% higher in first143 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 HORSEPOWER BRANDS
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