THIER AND NG BEEF DEVOTED TO INNOVATION AND STEWARDSHIP The beef industry had become Nebraska’s single largest, driving much of its economy, a fact represented in its license plates, which carried the nickname “The Beef State.” Cattle ranching has evolved over the years, perhaps reaching its consummate 21st century iteration at the Lone Creek Cattle Company, a family-owned and operated cattle business with headquarters in Lincoln, Nebraska and allied ranches situated throughout the western part of the state. 98 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
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