A BUSINESS MODEL ROOTED IN PERSONAL RELATIONSHIPS Canadian Energy Protection has chosen a different path in an industry often dominated by transactional exchanges, emphasizing deep, long-lasting relationships with its clients. “We have a personal relationship with every single client,” Mark says confidently. “It’s almost like a doctor’s office, where they come to us for several other things, and we talk to them regularly.” This relationship-based approach means that clients aren’t just customers—they become part of a trusted network where their concerns and needs are genuinely heard and addressed. Mark notes that this is a key reason why over 90% of their original customers are still with them today, even though they can leave anytime. “We don’t force anybody to stay with us,” he adds. “We allow any customer to cancel at any time for any reason, and we’ve never charged a fee for that.” This open-door policy has fostered a level of trust that is rare in the energy sector. Mark highlights that clients frequently seek advice beyond the company’s core services. “People know they can trust us and that we’re going to tell them if something isn’t to their benefit,” he explains.This extends even to their products—if something isn’t right for the client, Mark and his team won’t hesitate to say so. Izabelle Justice,Vice President, echoes this sentiment, emphasizing the family-like atmosphere permeating their client interactions. “We know the details of everybody firsthand,” she says.The team remembers the specifics of client situations, almost as if they were managing a portfolio of close relatives.“We’re known for being brutally honest,” Izabelle continues. “We tell them every little thing, and we don’t hold anything back just to hold on to a customer.” ALBERTA’S ENERGY MARKET: A DOUBLEEDGED SWORD Alberta’s energy market, a vital component of the 63 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 CANADIAN ENERGY PROTECTION
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