PREDICTING FUTURE SUCCESS With an eye to future business growth, Laricy has taken the time to tweak a few services to prepare for what he describes as a downtown Chicago condo market that will soon be very robust. “We have gotten back to some of the basics,” he offers. “We were only touching base with clients every quarter, but now we started sending a monthly mailer to our clients because not everyone opens their email.” “We hired a new assistant to take some of the pressure off our other assistants,” he elaborates.“We also hired a new media team for video editing.” “We just tried to perfect a lot of things that I think we already did extremely well. I feel like I can always do better,” he reflects. These enhancements are all geared towards being fully prepared to hit the ground running in early 2025. By assessing as he does best, the buyer mentality, Laricy confidently predicts that the downtown condo market will ignite in the new year. “It isn’t rocket science, it is just basic human nature. The more you understand how the human mind works, the better you can predict [buyer trends]. I think the way an actual person thinks and then I go about changing my strategy—that is it.” So what lies ahead? “Our biggest thing to navigate in the immediate future is going to be what I’m calling the frightful fall.” “It has been a tougher fall market due to the impending election and the overall uncertainty in the marketplace. I think realtors are prepared for these things and are going to win in the next six months.” Prepared and equipped for a condo storm in 2025 Laricy sums it up best: 37 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 LARICY
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