on his business, Laricy fully embraces the use of social media. “We continue to fully utilize social media because it is the wave of the future. We have doubled down on our social advertising and hired a new social media team this year which we have done very well with.” “I always have new videos out on YouTube as well as Tiktok.” As for the use of an in-house end-to-end CRM platform, Laricy is clear about his view. “I don’t like these programs because we find that they frustrate consumers.” Laricy stands by Google Docs, “Because everyone knows how to use Google.All you have to do is click on it, and we color-code it. They can follow along and watch things move along in real time. They get a checklist where we tick off each task,” he explains. “Honestly, I am not saying that there may be good ways to utilize it, but I just don’t think that AI is quite there yet if you are a perfectionist like me.” “AI pictures don’t come out right. I have tried to use it to help us edit our videos, but it is not exactly the way I want it. I feel there is still a learning curve with AI,” he concludes. While a little skeptical about the impact AI will have LOCAL INSURANCE TEAM! BEST BEST the The o f The Hage Insurance Agency 708-279-7600 - Illinois 219-627-5145 - Indiana Serving Illinois, Indiana, Wisconsin, Michigan, & Missouri Agency Hage Insurance 708-279-7600 219-627-5145 Adam Hage The 36 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
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