“It is like Apple Play. You just point your phone at something and it presents something. So if somebody meets us at one of our listings, we don’t hand them paper brochures. They can scan our NFC tag there.” “When they tap it, they get a full online presentation. We can see what everyone is looking at and get their information so we can then reach back out to them and say‘Hey you have been looking at these pictures’ and get them back in to buy the place.” When asked about the use of AI, Laricy is quick to point out its potential in the real estate business, while also acknowledging that it is new and untested in many ways. “We are trying to embrace AI which is the hot-button topic right now with everyone seeming to brag about it,” he relays. 35 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 LARICY
RkJQdWJsaXNoZXIy MTI5MjAx