franchisees through an intensive two week induction that covers all facets of running the business. The training, which takes place in purpose-built facilities housing real-life pools, provides hands-on experience. Franchisees learn the technicalities of pool care, including water chemistry, hydrology, and electronics. Beyond the technical side, Poolwerx offers thorough business coaching to help franchisees create robust business plans. Franchisees are also introduced to Poolwerx’s marketing approach, which includes multi-layered national, regional, and local strategies. “We’re helping to build out that local area marketing plan and making sure franchisees are tuned into all the right support people and resources they need to go further, “Kidd explains. The company handles the national marketing efforts, coordinates retail initiatives, and equips franchisees with the tools and training to capitalize on local 155 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 POOLWERX
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