care industry, both in Australia and the United States. The franchise’s approach goes beyond providing simple pool maintenance; it offers an entire ecosystem of support to its franchisees, ensuring they are equipped with the knowledge, resources, and ongoing guidance necessary for long-term success. As Poolwerx continues to expand its footprint, particularly in the U.S. market, the company’s growth trajectory is backed by a strategic focus on strong partnerships, franchisee support, and the integration of modern technology as well as a focus on retail store growth. It does this all while maintaining its core mission of promoting health and well-being through pristine, safe swimming environments. “We’ve got a tagline: For Healthy Pool People. That’s important positioning for us because it’s a broad approach that no one else takes in the pool space,” says PoolWerx USA Chief Executive Officer Andrew Kidd, highlighting the franchisor’s focus on factors like superior filtration, sanitization, chemical reduction, and water & energy conservation. Currently operating over 300 franchise territories in Australia and New Zealand and over 400 territories globally, Poolwerx is edging closer to the $200 million revenue mark. Year after year, the company has achieved consistent growth, even during the COVID-19 pandemic. The company has experienced a 10% annual growth rate since its inception, a testament to its resilience and strong business model. What makes Poolwerx particularly unique is its strategic approach to expanding into new markets. Initially focused on the Sunbelt region of the U.S., including states like Florida and California, Poolwerx has more recently ventured into northern territories like Minnesota. Surprisingly, these northern markets—often overlooked by the pool care industry—have shown 150 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
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