Business View Magazine - October 2024

strides beyond the Australian and New Zealand markets into U.S. territory. The company’s expanding footprint through targeted franchise growth in key markets has resulted in established partnerships with reliable vendors at home and overseas. Poolwerx leaders are also leveraging technology and resources to streamline operations and enhance customer service and franchisee support. This franchise heavily invests in thorough training programs to equip franchise partners with the technical, business, and customer service skills necessary for success. This means access to highly qualified teams of support professionals with hands-on experience in the majority of pool management practices, HR, marketing and supply.This comes alongside a robust framework that supports new franchisees with comprehensive marketing strategies, recruitment, and local community engagement. Poolwerx franchisees also have access to ongoing support, including business coaching, regular checkins, and troubleshooting assistance, ensuring they feel confident and capable of driving success at their locations. Whether it’s through developing local marketing strategies, optimizing customer experiences, or constantly refining operations through data analysis and performance tracking, the aim is to build a loyal customer base that values both the products and services. Without a doubt, Poolwerx is a network of thriving franchisees, each contributing to a growing brand that remains at the forefront of the industry—delivering exceptional service, driving innovation, and creating backyard memories for families everywhere. ROOTED IN PROFESSIONALISM, GROWING WITH TECHNOLOGY Founded in 1992 by John O’Brien, Poolwerx began with a strong commitment to service and innovation. Since then, it has rapidly become a leader in the pool 149 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 POOLWERX

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