HorsePower Brands recognizes that franchisees need access to robust support systems, including marketing resources, training programs, and financial guidance. So much of the company’s efforts go into streamlining operations through centralized services like accounting, recruiting, and IT support, which allows franchisees to focus on delivering exceptional customer service to homeowners. Overall, a strong commitment to customer satisfaction remains paramount. By delivering highquality, reliable services, the franchise seeks to build trust with homeowners and create lasting customer relationships. Despite its recent origins, HorsePower Brands operates like a well-oiled machine. It is a network of thriving franchisees, supported by a forward-thinking leadership team, offering trusted, reliable services to satisfied homeowners across a growing national market. With this foundation, HorsePower Brands continues to achieve sustainable growth and enduring impact in the home service industry. EMPOWERING ENTREPRENEURS THROUGH FRANCHISING In a rapidly evolving market, HorsePower Brands has emerged as a transformative force in the home service industry. Founded in January 2021, the company has swiftly made its mark by adopting a distinctive franchising model designed to empower entrepreneurs and streamline business operations. “We’re going into our fourth year as a company, and we’ve been able to do this primarily through acquisitions and a partnership with a founder location. We offer the franchise sales opportunities from the start. We grow the brand organically, which is different from other portfolio companies,” says Chief Executive Officer Tony Hulbert. With an impressive portfolio of nine diverse home service brands, HorsePower Brands offers specialized services that cater to home maintenance and improvement. The company’s approach to growth is multifaceted, incorporating strategic acquisitions and organic development. This dual strategy has enabled HorsePower Brands to build a robust network of franchisees and create a dynamic environment that fosters business success. One of the key elements that sets HorsePower Brands apart is its innovative shared services model. This model provides franchisees access to a comprehensive suite of support services through a centralized platform known as ZeeServices. “ZeeServices is our platform designed to provide solutions to common business problems,” Hulbert says, explaining that the list of ZeeServices is quite extensive. 139 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 HORSEPOWER BRANDS
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