landscaping space on YouTube. By leveraging YouTube, Augusta Lawn Care has built a strong brand reputation without relying on traditional advertising methods like ads or workshops. Despite this success, Augusta Lawn Care remains focused on addressing industry challenges and enhancing its business model. A major focus for Augusta Lawn Care Services is overcoming the challenges inherent in the home services industry. Seasonality, particularly the “Q4 collapse,” has historically plagued many businesses in this sector, leading to negative cash flow during off-peak months. Augusta has tackled this issue head-on by introducing Augusta Christmas Lights, a new brand designed to generate revenue during the winter months. This initiative aims to eliminate seasonal downturns and ensure consistent profitability throughout the year. Find Your Local Branch SiteOne.com/locations Whether your project is inventively complex or ingeniously simple, SiteOne® Landscape Supply has an unmatched breadth of products and a team unsurpassed in knowledge and expertise here to help. Lighting | Hardscapes | Outdoor Living | Nursery | Irrigation EXPERT ADVICE • THE PROS OF BEING A PRO • 134 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
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