to the five fundamental principles that promote healthy soil for its grass-fed herds – minimizing soil disturbance by decreasing tillage and chemical additives; keeping soil covered to protect against erosion and improve water retention; increasing biodiversity in pastures, including microbial, flora, and fauna; maintaining a year-round root system; and integrating grazing and other animal management practices to improve soil fertility. When Robertson says that Lone Creek is progressive, it means,among other things,that: their cattle are raised with humane, low-stress handling techniques and without the use of antibiotics, steroids, or hormones; it employs cutting-edge research in animal science and stockmanship; it utilizes modern ranching protocols, such as EID (Electronic Identification) tagging technology, database tracking initiatives, and DNA testing to confirm heritage; and it adheres 100 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
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