75 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 10 KELLY KUSTOM HOMES of the home, not the quantity of cash to be derived from building it, as Carter shares. “I think the main thing is that we strive for quality,” she declares, “quality over everything else. That’s what is most important to us when we’re building. We don’t want to put something down that is going to fall apart or that is going to deteriorate and not look nice into a space where only two should be. However, Kelly Kustom Homes avoids the bigger cities. By building in smaller, more rural areas, lot size and land use are not the great concerns they would be when trying to build a new home in a city, as Wenstrom points out. The company’s secret is focusing on the quality
RkJQdWJsaXNoZXIy MTI5MjAx