73 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 10 KELLY KUSTOM HOMES “The design process,” he observes, “and then once that house is framed, and you get to see your design, the room spaces and things like that, and at that point, you can see whether you did a good job or not, what works or what doesn’t work.” Once a house is framed, and everything begins taking shape, it all comes together. Clients then get a better feel for the house about to be completed. Then Wenstrom meets the clients to go on a walkthrough with them, and everybody’s happy. This is a source of great joy for him. Looking to the future, Carter says that she sees nothing but positive annual growth for Kelly Kustom Homes. She doesn’t foresee the company ever being a big-bucks builder. Yet offering that customized, individualized approach, something at which small familyowned businesses excel, will help Kelly Kustom Homes retain its special niche and a unique place in the world of homebuilding. “I still want to be able to offer something to the clients that are new to the industry,” says Carter, explaining how first-time homeowners can often find the process overwhelming, but Kelly Kustom Homes wants to “still be able to give them a quality home: one that’s not only in their budget but also that they can be proud of.” As Carter notes, each home is unique and different in its way, whether due to a different floor plan or a different exterior and so on. Wenstrom decries the “Pleasant Valley Sunday” neighborhoods so popular Stateside these days: cookie-cutter homes, all of them quite the same, with only a few feet of space between each one to maximize land use. No, it’s not illegal. Yet many mayors and other public officials lament that it’s certainly unethical. “It should be illegal,” Wenstrom declares, complaining of 10 homes crowded
RkJQdWJsaXNoZXIy MTI5MjAx