33 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 10 BREAKHOUSE INC. Work is plentiful for those design firms that stand out from the pack in both the commercial and retail space providing great opportunities for companies to put their unique design stamp on both smaller boutique sized projects and those larger in scale. For Breakhouse Inc. designing cutting-edge commercial spaces is what it does best. Standing out from its competition and setting the industry standard is nothing new for this high-end design and architectural firm. However, it is not just its sought-after designs and commercial construction documents that clients are gravitating to. Breakhouse Inc. has moved beyond the competition based on another key criterion that gives it an edge in a market that can often be oversaturated. Combining design insight in addition to branding is the secret building block in Breakhous Inc.’s client offerings. “We are a blend between a branding agency and an architectural and interior design firm,” Vincent Vandenbrink, President of Breakhouse describes. “So we do both of those which allows us to provide a lot of design insight to build work like restaurants, hospitality spaces, and even larger developments in multi-unit residential with a really strong design point of view, because it is rooted in what the end user should experience,” he continues. Brand positioning is a unique offering he points out. “Our office bridges brand and built development which is unique in Canada in particular. There are some in Canada and also some in the US but it is not a typical offering.” ‘Breaking’ down the brand evolution The move towards providing brand expertise
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