23 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 10 more compact and dense living arrangement. Balancing Energy Efficiency and Affordability On the subject of sustainable building, Bruno admits, “Green building practices are very expensive. A lot of people, while they may want to build a more energy-efficient home, it comes with a price tag that the average consumer wouldn’t be able to afford.” She conveys that several builders in the region are embracing sustainable approaches such as net-zero construction and introducing innovative products to the market. Additionally, there’s a growing trend of integrating solar technology into new homes. “New homes are pretty energy efficient as is, in comparison to the old stock,” she recounts. “It’s just about finding those incremental changes that we can make, that are affordable to the consumer, and that are going to have an impact on energy efficiency and overall greenhouse gas emissions. It’s a big conversation we’re having in Edmonton, on what the future of energy-efficient homes looks like.” To connect and engage with members, CHBA Edmonton Region utilizes social media. “It’s one of the tools we use to educate our members,” portrays Bruno. “We also have weekly association updates that go out, a monthly foundation newsletter, and we provide our members a quarterly economic framework.” CHBA EDMONTON REGION
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