129 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 10 MAIDPRO some small commercial cleaning as well. It’s up to the individual franchisees. Franchisees can market their business through home shows, digital advertising, and other local methods. However, bender emphasis the importance of word-of-mouth from customers. Positive reviews and referrals are crucial to a franchise’s success, he states. Training and Trust Getting to know clients and cultivating trusted relationships are also essential, Bender shares. “When you have someone come into your home to clean, among all of your most precious possessions, then it’s important to know who is doing the work,” he declares, “if we don’t hire and train the right staff, or if our clients see different people every two or three weeks, then the relationship can start to decay, the trust factor goes away, and the satisfaction does decrease.”
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