Business View Magazine l October 2022

69 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 10 MOUNTA IN HIGH APPL I ANCE not direct- sell appliances online, many sales are virtually finalized before a consumer or builder even comes to a retail location. Most customers like to conduct their own online research and thus have a good idea of their tastes and budget before they even get to the store. “Some customers will want us to sell them a knock-off brand because of a lower price and we can do that,” Parr explains. “But we are always open and up front that we may not be able to serve that appliance’s maintenance needs. It’s a lesson that there’s tremendous value in choosing a higher- end brand because over time you will actually pay less for a better product given how long it lasts.” The best employees offer unmatched customer service Finding new employees these days is difficult, so it is fortunate that so many of Mountain High’s employees have been with the company for 10, 15, and even 20 or more years. Still, as the retailer has grown, the number of employees