Business View Magazine l October 2022

63 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 10 AR I ES INDUSTR I ES “We have contractors with expansive fleets of high cube trucks, and we have contractors who are just getting started in the business using the Trailblazer for their portable inspection equipment,” according to Kraschinsky. “Our robust range of vehicles allows us to grow with a customer as their business expands.” To continue its growth trajectory, Aries Industries has developed a strategic approach to unlock even more value for its employees, customers, contractors, dealers, and suppliers. It centers on fostering a strong culture of collaboration, leaning into product development, expanding access through adding dealers to their network, and focusing on providing Total Support after a sale. “The foundation we build on is our culture. The leadership team developed what we call the “WE” culture that prioritizes providing a positive experience to everyone connected with Aries,” shares Larry Brown President and CEO of Aries Industries. The WE culture includes Aries’ partnerships with members of its extensive network of dealers in the United States and Canada. “In the U.S., we sell directly to large contractors and municipalities through our dealer network. In addition, we continue to look for new dealers and local partners because they are the ones that provide outstanding local service and a local sales presence,” explains Kraschinsky. “We’re aggressively recruiting the best dealers for areas where we don’t have a representative dealer.” As part of their efforts to expand their North American dealer network, the company has built on its footprint in Canada with the addition of multiple new dealers. This has allowed them to extend their reach into new areas like the Maritimes, in addition to its traditional markets of Ontario and Quebec. Their recruitment efforts have paid off in seeing their Canadian dealer network double and their United States network increase by over 25% in the past few years. Aries culture of focusing on the customer experience does not end with a sale. In fact, an area of critical importance to the company is providing a complete customer service solution, called Total Support. Kraschinsky acknowledges, “In our industry, downtime when