Business View Magazine l October 2022

165 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 10 HART NI SSAN The future is bright With nearly four years of growth and profitability already on the books, the future is looking extremely bright at Hart Nissan. The dealer group has already taken many steps to support future growth at both Virginia locations, such as: • Investing in high-tech and physical facility upgrades to support customers and employees – even when not required by the OEM. • Focusing on constantly improving the customer experience at the dealership, online, and in local communities. • Looking for opportunities to support organic growth through referrals and customer programs. • Ensuring those aforementioned high- tech investments support a frictionless environment that appeals to customers, regardless of how they want to purchase a target audience at the right time. Audacy’s team of professionals created the group’s new brand as simply “Hart” where the OEM name is secondary because of the level of service provided by the dealer. As Hartoonian puts it, “everything we do is from the Hart.” As part of that “Hart,” the group is committed to supporting the local community and numerous charitable causes. Employees and customers are encouraged to suggest worthwhile charities, and those ideas are considered and often acted upon with financial and other support by team members and the company as whole. Two of the more notable non-profits supported by Hart Nissan are the Five O’s Tiki Foundation, which support local law enforcement officials and employees, and the Leukemia and Lymphoma Society. The company also partners with other for-profit companies such as Hanover Vegetable Farm (a provider of fresh vegetables, pumpkins, yard materials like mulch), local sports teams, and Green Top Sporting Goods for joint business promotions and community events.