Business View Magazine l October 2022

161 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 10 HART NI SSAN considered auto dealerships an essential business, Hartoonian and his team never had to close their doors. They quickly adapted to the “new normal” with in-person car deliveries and a dramatic increase in online buying. The firm not only remained profitable but never had to lay off a single employee. In fact, Hart Nissan was so successful that it opened a second dealer location in Springfield, Virginia at the height of the pandemic in October 2020. The company has grown its revenue by focusing on revenue generating areas that benefit customers, such as rentals, a mobile service, sourcing the highest quality parts even during severe supply chain challenges, and more. “We look at the dealership as a business within a business because we have so many high- performing departments,” Hull says. “We want to keep our customers engaged in the life cycle so that they come to us with their needs.” Another way to do that is through a newly established Rewards Program, developed largely Orlando Business Solutions (OBS) serves Automotive Dealerships by providing business forms printing, apparel and promotional products. OBS has announced a new partnership with AURA, which is the industry’s leading cyber protection services provider for vehicle & identity theft. AURA ensures dealerships proactively protect consumer information from cyber-attacks and data breaches. AURA is the most effective solution to ensure dealerships comply with FTC requirements. Newly revised FTC Safeguards Rule will be effective December 9, 2022. Are you prepared for the new FTC Safeguards Rule? Protect your customers’ information from cyber attacks and ensure compliance with the Vehicle & Identity Theft Protection Plan. s a l e s@o r l andobu s i ne s s . ne t 8 0 4 . 4 0 2 . 0 9 6 5 BUSINESS FORMS - APPAREL - PROMOTIONAL PRODUCTS - AURA sales@orlandobusiness.net 804.402.0965