Business View Magazine l October 2022

135 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 10 After reopening, efforts were put towards updating guest rooms, followed by spa and fitness center updates which are expected to be completed in 2023. “At that point, every part of the hotel that the guest sees will have some form of transformation or renovation. I am really excited about where we’ve positioned Turtle Bay, from the look and feel and also from a service standpoint. I think we’re well prepared as this visitor industry continues to return to the state of Hawaii,” relays Donovan. Primarily targeting the North American market, Donovan suggests that this can be narrowed down to an age demographic between 25-44 years old, which he says is younger than what he has seen in the past. A perfect destination for what he describes as “the affluent traveler, that is young and looking for some adventure,” Donovan adds that the resort is not only targeting younger people and families, but also incentive groups, remarking that this is also a new direction for Turtle Bay. “It is the groups that take people on a trip to thank them for doing a great job and selling a lot of things for the company. We are going after that market, which hasn’t been a strength for Turtle Bay in the past. It seems like now a lot of these incentive houses and companies are looking for something new. Even though we’re 50 years old, no one would be able to tell when they see what we’ve done to the place.” Not lacking in experiences, Turtle Bay Resort has everything from surf lessons with the Jamie O’Brien Surf Team, to horseback riding, helicopter rides and birdwatching on their extensive list of exclusive experiences, not to mention all of the other north shore adventures available to guests. “We definitely have a lot of experiences that are on property,” says Donovan. “We have about 59 unique activities, so, there’s a lot of things that can get people moving and get people excited about being at Turtle Bay.” With five miles of coastline, the north shore provides guests the opportunity to find their TURTLE BAY RESORT