Business View Magazine l October 2022

129 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 10 LAR I CY back it up.” To aid in his overall client approach, Matt utilizes a wide variety of marketing and promotional mechanisms to inform and educate his buyers and sellers. “Every Monday I send the longest email and I tell them exactly what happened to the market last week, as well as here is what it means for next week, and these are the trends that we are watching. I include inventory levels across the city,” he elaborates. Laricy also uses other social media platforms, including Facebook, Instagram, and TikTok to promote its listings. “We are always at the forefront of technology. I was the first person to use Matterport, which is 3D tours, as well as drone tours, and we started podcasts before other people started doing blogs,” Matt outlines. Looking ahead, Matt is confident that the future looks promising. He maintains, “We are only going to continue to get bigger. I’ve never had a year where I had fewer sales than the year before. So I am going out on a limb and saying that we’re going to continue to increase. This year we are projected to do over $330 million. The numbers just keep going up.” The secret to Matt Laricy’s success? “I just focus on what I can control. What we can control is what our work ethic is going to be and what we can do to help people sell. Whether it’s a good or bad economy, it doesn’t matter to me. It’s all just noise in the background,” he concludes. Auto Life Home Business Here to help. THEHAGE INSURANCEAGENCY As our world and this industry evolves, the decision to choose the right insurance AGENCY can be event more important than choosing the right COMPANY. Let our teamgo towork for you as your personal agent. Your needs will determine our path, and realizing your dreams will be our goal. 1362West Exchange, Crete IL ---- 708-279-7600 9190Wicker Avenue, St. John, IN --- 219-627-5145 Adam@AdamIsMyAgent.com Serving Illinois, Indiana, Wisconsin, Michigan&Missouri AdamIsMyAgent.com Hage Insurance.com