Business View Magazine l October 2022

106 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 10 aiming to improve the patient experience further, providing benefits for providers at the same time. “The reality is that we will all need healthcare at some point,” Kowalski comments. “It may not be behavioral health, but it could be acute care, post-acute care, or something else. This means it will continue to be important to engage with patients. Going forward, you will continue to see FinPay feature strongly in behavioral health, but we are growing rapidly in the acute and post- acute care worlds too. We will also continue to roll out technology that further enhances the ways we engage with patients – either before, during, or after their clinical care.” Healthcare providers in the U.S. market can find it a real challenge to estimate the cost of care for patients. In response, FinPay will be rolling out a new version of its existing solution that could be a real game-changer for providers. “Over the next three to five years, there will be a continued enhancement in the way that we engage with patients and providers while expanding our market presence,” Kowalski says, adding, “I’d also like to see patients continue to gain a better understanding of how healthcare works from a financial perspective. At FinPay, we’ll continue to work hard in our efforts to take the fear out of patient care and increase transparency within the sector.” “It is very much a differentiator for us. We work hard to ensure any technology we use delivers seamless interactions with patients. Our Situational Risk Calculation platform assesses the unique situation that each patient is in, what is their insurance circumstance, and what is their clinical condition. We use this to tailor the education, engagement, and financial policy that we present to the patient.” Patient follow-up is also key to FinPay’s offering. That’s why the company’s back end includes a patient portal that can be logged into at any time. “Close to 40% of patients may end up needing further treatment, either for the same ailment or a new one,” Kowalski says. “As such, it is critical that we offer some sort of aftercare experience because it is not uncommon for patients to be back in the healthcare environment. We look to continue the patient relationship on an ongoing basis, whether that’s through the portal, text, email, or telephone.” Over the next three to five years, FinPay is PREFERRED VENDOR/ PARTNER n Excellarate www.excellarate.com