Business View Magazine l October 2022

105 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 10 one of the most testing times for any business – the COVID-19 pandemic. “When the pandemic first began to impact the US around March 2020 there was a lot of uncertainty,” Kowalski adds. “Initially our clients weren’t sure what was going to happen or if new deals were going to close. It quickly became apparent, however, that FinPay’s solution could actually benefit clients and new prospects during these uncertain times.” Due to the efficacy of FinPay’s offering, the company experienced rapid growth during the months of June and July just after the pandemic hit. This meant that the company had an extremely strong 2020 because, in a world of uncertainty, prospective clients realized that FinPay could offer a stabilizing influence for patients. FinPay’s growth has not stopped even as the most disruptive impacts of the pandemic have subsided. The company had a strong 2021 and continues to set new records in terms of revenue and growth in 2022 as well. “Our entire mission is geared towards improving the patient experience,” Kowalski continues. “While we focus on the U.S. healthcare system, we developed our operations by looking at behavioral health – issues like substance abuse and mental health. If you think about those patients, the difficulties that they may be experiencing are particularly stark. Patients often have a tough time, so we engage with them to make their experiences as positive as they can be, so they get the help they need.” As such, FinPay’s culture revolves around empowering all its employees with the resources they need to improve the patient experience. Its workers have embraced this wholeheartedly and the company is keen to reiterate its focus on making things better for patients at every opportunity. It surveys every patient it engages with, achieving an impressive 11% response rate, and a positive feedback score of over 95%, something that FinPay is hugely proud of. The company cannot attribute such a positive F INPAY reaction entirely to its internal excellence, however. FinPay also leverages a network of partnerships that helps strengthen its services, including technology firms like Interprise and Excellarate. “We also benefit from a number of phenomenal investors that have completed two fundraising rounds in the last 18 months or so,” Kowalski says. “Growth Equity firms such as PeakSpan Capital and Montruex Equity Partners have been brilliant investor partners for FinPay. They have really embraced what we’re trying to do at the company. We are quite picky about the vendors and investors we work with, but that selectiveness has helped to ensure that our partners are aligned with our values.” Although FinPay’s people, both internal and external, are exceptional, the technology employed by the company is key to its service offering. The company would not be able to achieve the results that it is without the proprietary technology it has built. “Technology is key for so many reasons,” Kowalski explains.