Business View Magazine | Volume 8, Issue 10

70 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 10 Aschauer explains, “We have a marketing engine that essentially drives local franchisees’ lead flow and appointment flow, and rather than having to necessarily front all the money for a speculative marketing campaign, they are actually investing in marketing on more of a pay-for-performance basis.” Supplier and manufacturer relationships create a support system for franchisees, with suppliers like Shaw Floors providing exceptional products and working to resolve any issues that might arise on a job. “We have approved suppliers and they are some of the biggest and the best in the flooring industry,” says Schloerke. “They give support to us; they give support to our franchisees when there’s a questionable problem on a job. The beautiful thing in flooring is that is relatively rare, but if there is something going on at the jobsite, the manufacturers generally lean in favor of resolving it for our customer and our franchise owner. They go above and beyond Continued support is available as franchisees work to grow their business. “One benefit we have is our ratio of number of franchisees to each ops person is very low,” says Schloerke, adding, “We have all kinds of work we do with our franchise owners from financial reviews to peer-to-peer meetings, business planning phone calls and zoom meetings. There’s a lot of work we’ll do just to support those who are really looking to grow and scale their business.” Marketing training and support is another way in which Floor Coverings International works with franchisees from initial and ongoing training to monthly and quarterly marketing performance reviews, along with a resource center for owners who want to dig deeper into different marketing options. Unique to the franchise space, Floor Coverings International franchise owners use a pay-per- appointment marketing program. CIO Ryan