Business View Magazine | Volume 8, Issue 10

197 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 10 IGNI TE MEDI CAL RESORTS Carr, Managing Partner at Ignite. “It was this idea that we could do things better, we can be on the cutting edge and people will want to go to us for a few weeks, get better, and then go home. One of the first things I learned about this business was that people don’t want to be in a facility. But if they have to be, we want them to be in the most luxurious place possible. They’ve just been in the hospital, they’ve been sick, they’re probably in pain, and they’d rather be at home in their own bed. But if we can have comfortable beds and pain management and fun activities to do, then their lives are a little bit better.” Ignite’s main business model is to offer short- term rehabilitation for guests coming out of hospital. A typical length of stay is anywhere from 10 to 21 days, however most of their sites do offer a small long-term care wing. “It’s very short-term. It’s very brief and hotel-like, which is why we are a medical resort as opposed to a home where you live,” says Carr. “Even with our long-term residents, we still operate with the highest standards of care and luxury and quality.” Ignite combines state-of-the-art rehabilitation technology with the amenities of a high-end resort. Bedrooms are equipped with relaxation in mind, including 50-inch televisions and Volo in-room hospitality tablets that allow guests to access room service, book spa services, or request housekeeping. Carr explains, “We provide a personalized experience, where someone can access an iPad in their room and say ‘I’d like more towels,’ or ‘I’d like a BLT for lunch,’ or ‘I’d like to watch a movie,’ or ‘I want to order Uber Eats,’ as long as it’s safe to do so. It’s a huge leap forward from where nursing facilities where 10 to 20 years ago.” Meals are cooked by personal chefs and can be taken at the Fireside Grille, which offers both indoor and outdoor fireside seating. The on- site Glo-Spa offers guests manicures, pedicures, haircuts, and color, as well as massage therapy. Jared Carr, LNHA- Managing Parnter, Ignite Medical Resorts