Business View Magazine | Volume 8, Issue 10

184 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 10 much any presenting situation or condition that you can imagine. “It allows us to customize for client groups that need specialty services because of their population. Whether that’s pediatric services, for example, or mental health services that needed special risk assessment tools built into the platform. We also have 100 plus universities in the U.S. that use our services to manage their student health population. “I’m all about the digital front door, where there’s one-point access for navigation into the health care system. No matter what country you are in, there should be a number you can call or a website you can go to and get access to care. Consumers now want to be involved in the direction of their own health care, so we must educate and enable and empower individuals to be accountable and responsible and able to access services when need be – that’s what the youth of our society is going to demand going forward and that’s where we can make the difference.” BVM: Have you been challenged with a nursing shortage? Brophy: “Only recently has it become a challenge, but it is a challenge facing all employers of nurses. We’ve been very fortunate to recruit and retain a skilled set of nurses and intake staff. And we do so by making sure that the onboarding piece has been perfected to the point that when nurses finish that orientation they are confident to move forward. And that we are confident and comfortable with their assessment skills and ability to practice independently. We also offer flexible scheduling options. Since a large portion of our clients are after-hours or weekend clients, that works well for us as an organization and for the nurses. When we find good people, we keep them, and we treat them well and support them. No matter where they are, they are made to feel very much a part of the Fonemed family.