Business View Magazine | October 2020

193 BUSINESS VIEW MAGAZINE OCTOBER 2020 MASSAGELUXE a preferred employer will mean instructors at those schools will help direct graduates to our franchise owners. The other aspect is just shopping the market and understanding what massage therapists are getting paid and what benefits are being provided to them, based on the market you’re developing in, and making sure that we’re meeting or exceeding that within our locations. “The goal of any new spa is to mix the new therapists coming out of school with experienced therapists that can help coach some of the newer people coming in and, if you can do that, you’ll have a really strong mix of knowledge and hunger to grow the business. Any time someone hires a therapist, we do full background checks. We call on references; we ensure that they’ve passed that national board; and we make sure that their licenses are still active. So, there’s a lot of background research, in addition to just recruiting to make sure we’re getting the proper people providing services