Business View Magazine | October 2020

192 BUSINESS VIEW MAGAZINE OCTOBER 2020 you still get that one-on-one support from a franchise rep who can bring you to profitability in an $18 billion industry that’s booming. We can make a person with one franchise extremely profitable, and we’re also a very attractive option for people who are looking to own multiple locations.” BVM: Are franchisees required to work with your preferred vendors? Rentchler: “We have vendor relationships set up for our franchisees to utilize specific products to provide the services within our spas. A lot of it comes down to buying power; you can get high-quality products at a lower rate as a system than what franchisees would be able to get on their own. It also keeps the processes and products uniform across our system since our memberships are valid at any location. Florida is a great example – we have a lot of members that are based within this state for the majority of the year. But then, in the summer, they go back north where they’re from, and they can utilize their membership there. So, we try to keep our products pretty uniform across the board – from massage oil to the products that are used in aesthetics. It’s key that they use the high-quality products that our clients expect, and we have a retail line, as well, that complements whatever service their client received that day.” BVM: Do your massage therapists require special licenses? Rentchler: “All Massage Therapists in our spas must abide by state and local laws and be licensed according to their state requirements.” BVM: How do your franchises keep their supply of licensed therapists up to speed? Rentchler : “The key thing is creating strong relationships with massage therapy schools in the markets that we’re involved in, so as new students are matriculating through the program and graduating, we are a preferred employer with a lot of the instructors at the school. Being PROTECTING YOUR HOME. WORK. FUTURE. H OM E | A U T O | C OMM E R C I A L | H E A L T H WWW . M I S S O U R I G E N E R A L . C OM 3 1 4 - 9 8 3 - 2 3 7 8 1 2 2 7 F e r n R i d g e P a r k w a y , S t . L o u i s , MO 6 3 1 4 1