Business View Magazine | October 2020

191 BUSINESS VIEW MAGAZINE OCTOBER 2020 MASSAGELUXE of the project to ensure the location is built out to our specifications. Our preferred architect vendor is really detail oriented, which is why we love them. If anything with the build-out is even slightly off, they will not sign off on the punch list needed to close out construction on the location. This helps ensure we maintain the high standards we have for both our system and individual franchise owners. Once that’s completed, operations and marketing take over.” Pechacek: “Our marketing support is turn-key; we handle everything from national marketing support all the way down to local marketing support with an in-house staff that places media dollars for you. So, we are working with the franchisee to find a media and marketing plan that works for that individual location and market. Not only do we deliver that plan, we also assist in its execution. Our support is amazing and unparalleled. Because of our size, we have enough scale where we know the operations needed in order to make a spa successful, but “Once we identify sites within a market that we really like, I’ll tour the sites with our franchisee and we’ll review our in-person walkthroughs, as well as analytical data for the sites to determine which site makes the most sense to move forward with and submit an LOI on. Once that process takes place, and we get them to the point of signing a lease, we have a preferred architect that can work in any state, that we recommend our franchisees use, although they’re not obligated to do so. Our architect/ vendor has contributed to a lot of our locations. Because of this, they have a level of knowledge and efficiency in understanding what spaces our particular model can fit into, while not wasting our time with locations that won’t work for our model. This same vendor will also provide a lot of the construction support. I’ll assist franchisees from a corporate aspect to complete the build- out of their spa, but our preferred vendor will actually do the site visits, provide any answers to questions that the general contractor has, and perform a complete punch list at the end