Business View Magazine | October 2020

117 BUSINESS VIEW MAGAZINE OCTOBER 2020 BRANNEN BANK federal government. Not many banks our size have that – strong liquidity with adequate capital and strong asset quality. Those were Dad’s fundamentals, which he put into play almost 100 years ago, and we still use those to guide us as we go forward.” BVM: Are you making investments in technology? Michael Fitzpatrick: “We always want to have a place where customers can come in if they want to, but the demand is shifting towards more of an electronic platform. So, we offer online banking, bill pay, e–statements, and remote deposit capture. We’re actually implementing a new, cutting edge bill–pay mobile app and online banking suite at the end of this year that will have a lot more features for our customers. This will give us all the capabilities of our competitors and our customers can be fully functional without ever needing to come into the bank. A tradition since the 1950’s, Christmas Eve Open House for customers, friends and family. coffee, juice, donuts and cookies served. From L to R: Joseph S. Brannen, Chairman & CEO; G. Matthew Brannen, President; George H. Brannen, II, Chairman Emeritus Photo provided by the Citrus County Chronicle