Business View Magazine | October 2020

104 BUSINESS VIEW MAGAZINE OCTOBER 2020 It’s a new OSG for a digital-first world. Create frictionless experiences by optimizing every critical member or customer interaction—from transactional communications to data-driven marketing touchpoints. osgconnect.com option such as a boat or camper.” Geofenced mobile and digital ads give the ability to deliver specific ads to devices in areas where those products are most likely to be needed. Direct mail has also been a tremendous part of the Family Savings budget during the pandemic. “We are driving people to our centralized lending department by linking to online lending applications and encouraging telephone conversations with lending specialists,” says Bishop. “Members should not see a difference in our personalized service whether they are online, by telephone, or by mobile. We always want a consistent experience in all of these areas.” Looking to the future, Varnon notes, “Our focus will be to continue to increase the share of the wallet to the point where we’re the only financial institution for our members’ needs – unless they have a really unique set of circumstances. So in 2025, I would love to see us be at a billion dollars in assets and at the rate we’re growing, we could be there in five years.”