Business View Magazine | October 2019

40 BUSINESS VIEW MAGAZINE OCTOBER 2019 And since then, even though that’s probably our core identity, we’ve seen the lending market relax exponentially from where it was then, and we’ve seen the economy in Texas explode with new jobs and growth. So, the price point of an entry level home has moved up quite a bit. We’ve reacted to that and we not only build at the super entry- level, but we build in all price points, now. And the anchor that we had at that low price point has given us the basis to do that.” Today, the company has three separate brands because, as Alston explains, the marketing process is different for homes with different price points. “First Choice Affordable is the name brand for the affordable entry-level homes that we build now,” he says. “East Texas Supreme Properties focuses on commercial and investment properties – duplexes, apartments, etc. And East Texas Homes, which is the parent company, is now for the mid to upper end. East Texas Homes is headquartered in Longview, which is about two hours east of Dallas, and the company builds homes within a 65-mile radius Learn more at SWEPCO.com/Save SWEPCO partnered with East Texas Homes in constructing energy-efficient homes to reduce energy use by as much as 15-30% compared to conventionally built homes, giving future homeowners greater savings, comfort and value for years to come. Energy-efficient features of these homes include: • Air-Source Heat Pumps • Hybrid Water Heaters • Induction Cooktops • ENERGY STAR® Appliances • LED Lighting BRIGHT IDEAS FOR BETTER BUILDS pictured Company President, Aaron Alston