Business View Magazine | October 2019

311 BUSINESS VIEW MAGAZINE OCTOBER 2019 ROCKL IN, CAL I FORNI A to set us apart from neighboring communities. Think about Golden Gate Park in the middle of San Francisco, or Central Park in New York City. On a smaller scale, I think Rocklin will be the beneficiary of a similar vision. In September, we opened a passive area of the property for walking, hiking and running. And over the next year, we’re looking to add a cross-country trail, and then a more robust master plan process will follow.” In addition, Rocklin’s two colleges are planning to expand. William Jessup University, a four-year, Christian, liberal arts college, which has been in Rocklin for 15 years, is poised to enroll more international students. “They are going through some huge growth spurts,” says Rudolph. “Sierra College, which is a community college also within the city’s boundary, just passed a $350 million bond, and they are launching a multi-year expansion and renovation project. They’re taking their current facilities and making them state- of-the-art, and they anticipate a growth in their student population over the next several years, as well.” Rocklin has also used public investment in infrastructure to spur development in northwest Rocklin, one of the last major areas with large parcels of undeveloped land in the city. The city provided the bulk of the funding for an $11.3 million highway interchange to increase access to nearly 200 acres of land for development, which has the potential to create approximately 2,000 jobs in the area. This infrastructure will help Rocklin continue to attract employers and capture the purchasing power of the region through access and ease of mobility. “Rocklin is expected to be a net job center when we reach buildout in the next couple decades, which means more people will commute to Rocklin for work, rather than from it,” Patterson said. “But we aren’t just waiting for businesses to come to us. We’re making investments in public infrastructure, now, because we want to create a turnkey area for a major business to locate,