Business View Magazine | October 2019

309 BUSINESS VIEW MAGAZINE OCTOBER 2019 ROCKL IN, CAL I FORNI A of several different offerings: Aerial Adventure, Rock Climbing, Via Ferrata Wall Walk, Free Fall, Zip Line, Rappel, Kidz Kove, and Paddle Boats. “We have adventure options that fit the littlest of adventurers all the way to adults and active seniors.” “Consumer spending trends have changed,” Campbell continues. “We’re witnessing a generation that is driven towards experiences versus material items and the city has been innovative in making that a priority. Quarry Park Adventures provides not only visitors, but Rocklin residents, an experience like no other.” Quarry Park is also part of the city’s strategy to draw more development to its downtown. “Quarry Park Adventures isn’t just about an amusement park or zip-lining in a historic quarry,” Rocklin Mayor Joe Patterson reveals. “The whole concept behind Quarry Park Adventures is to revitalize our downtown and create a stable economic base. It’s about bringing foot traffic to town, and it has sparked interest from various businesses in the development community.” Rocklin’s 160-year-old Quarry District, specifically, is experiencing a transformation. Public and private development is creating a downtown environment that supports vibrant entertainment, commercial activity, and residential options. One of the more intriguing amenities is the 20-acre Quarry Park - a central gathering place and picturesque setting for community events, concerts, and active play. One of its most exciting features is Quarry Park Adventures - a one-of-a- kind outdoor experience built into and around what was once one of the largest working granite quarries in California, the Big Gun Quarry. The park utilizes the huge quarry’s sheer walls, the quarry floor, the quarry rim, the two-acre lake, and even the 60-foot-high waterfall. “Adventure Operations was contracted through the City of Rocklin to manage the beautiful Adventure Park at Quarry Park,” explains Christa Campbell, Director of Sales & Marketing for Quarry Park Adventures. “The Park is owned by the city, but we run the operations – we hire, we market, we manage.” The Adventure Park consists