Business View Magazine | October 2019

306 BUSINESS VIEW MAGAZINE OCTOBER 2019 plan a few years ago within one key district to allow what we call ‘Lift the Lid.’ So, there’s really no height restriction in the main core of our downtown (the office portion of the Riverside Alive project, for example, will be 14 storeys). And that’s been met with a lot of positive feedback. Where possible, we’re amending our Specific plan to meet demands of our downtown development, moving forward.” To attract business and set itself apart from other communities, the team at City Hall put the focus on the biggest differentiator – customer service. In that regard, they implemented the Streamlined Riverside Process, where they entitle projects PREFERRED VENDORS n California Baptist University www.calbaptist.edu California Baptist University (CBU) is one of the top private Christian colleges and universities in Southern California. CBU offers bachelor’s, master’s, doctoral and credential programs—on campus and online. Live your purpose® California Baptist University believes each person has been created for a purpose. CBU strives to help students understand and engage this purpose by providing a Christ-centered educational experience that integrates academics with spiritual and social development opportunities. Graduates are challenged to become individuals whose skills, integrity and sense of purpose glorify God and distinguish them in the workplace and in the world. n Raincross Promenade - Luxurious Living in Downtown Riverside raincrosspromenade.com n Riverside Downtown Partnership www.riversidedowntown.org much quicker than neighboring cities. Speaking to the best attributes of Riverside, Freeman says, “Our pitch to developers and investors is ‘time is money’. We have a one-stop shop at City Hall, where everything related to the building and entitlement process is all on the same floor. Riverside is a growing city, a youthful city, a leader in almost every economic indicator for the Inland Empire. We have a strong foodie culture, a blossoming downtown, and we’re positioning ourselves to be the clean air technology leader for all of southern California. And CARB moving to our city is really going to jumpstart that.”