Business View Magazine | October 2019

106 BUSINESS VIEW MAGAZINE OCTOBER 2019 the comments on the traditional media, talking about motorcycles in general, everyone’s trying to compare the electric motorcycle to the gasoline motorcycle on price. But it can’t be compared that way. And if we tried to go to the mass market, we would need much more investment from our partner and ourself, and the risk would be higher than focusing on where our customers are and how much they’re willing to pay for the best electric motorcycle on the planet.” Corriveau adds that while the planet is indeed big, when thinking about expanding geographically, LITO will be more precise in its marketing efforts. “We have motorcycles all over the world, but that happened organically,” he states. “We will expand outside the U.S., but it’s going to be very surgical. We’re going to a very specific market that combines the appetite for technology, the appetite for exclusivity, environmental concern, and the ability to pay. Germany comes to mind and is near the top of the list. We also think about Monaco, Switzerland, and a few places in Asia, such as Hong Kong or Shanghai. That’s the path as we sell this second generation.” “Over the last ten years, we’ve learned a lot,” says Legris, in conclusion. “We’ve learned how to develop the motorcycle, of course, but also how to be a manufacturer and how to sell the motorcycle to customers. And with this new generation, we’re applying what we’ve learned to continue our way to success.” AT THE CUTTING EDGE OF TECHNOLOGY MACHINING OF SIMPLE OR COMPLEX gears, parts and components. 1-866-552-3335 www.usimax.com PREFERRED VENDOR n USIMAX www.usimax.com