Business View Magazine | October 2019

105 BUSINESS VIEW MAGAZINE OCTOBER 2019 L I TO MOTORCYCLES and third year. So, we had to organize in a way that allows for growth.” Legris adds that LITO is not simply selling motorcycles, but rather creating interest in people’s minds about the product. “We’re having more to do than just building a beautiful bike and trying to sell it,” he maintains. “We need to create a brand where people will recognize themselves and want to promote the brand because they’re attached to it. We’re not selling bubble gum, where people can buy it and if they don’t like it can throw it away and try the next flavor. At the price that we’re selling a motorcycle, we need to be much more than just the product; we need to create direct relations with our customers and then, after the brand recognition is there, people will start to buy more and more of our product. When you’re looking, right now, at the electric motorcycle market, it’s still in its infancy. So people looking to buy an electric motorcycle are still early adopters looking for a non-compromised product. “The hard part is that when you’re reading all