Business View Magazine | October 2019

104 BUSINESS VIEW MAGAZINE OCTOBER 2019 bike because it’s new, it’s super exclusive, and it represents the future. I’m in California because 50 percent of all electric vehicles in the U.S. are in California, and 80 percent of those are in five counties –Alameda, Santa Clara, Los Angeles, Orange, and San Diego. So, while the car companies are building a new category – electric cars, we’re building a new category – electric motorcycles. It’s the affluence, the progressive mindset towards technology, environmental consciousness, and ability to pay. Here in California, you have all these elements, so our push is going to be California and southern Florida.” In order to generate its initial buzz, the Sora Gen 2 was first unveiled, this past May, at the Quail Motorcycle Gathering, an event held annually since 2009 in Carmel, California. “That marked the beginning of a marketing push,” says Corriveau. “Then there’s our teaser website and outreach to our bank of hand-raisers from the past, and hundreds of new ones that have looked at our website. We do direct sales, but we need places where people can see and touch the motorcycle. At $82,000, some people buy it sight unseen, but many will want to see the bike in person. So, we signed up exotic car dealerships just for this purpose. The experience has worked with the first generation, where we placed the bike at the McLaren store in Beverly Hills. So, we signed up two stores around San Francisco, four around Los Angeles, one in San Diego, and one in Miami.” “And to complement that, we have service centers because it’s important not just to make a quality bike that’s so exclusive in innovation, design, quality, and performance, but the experience has to be good, too,” he continues. “So, we signed up service centers - one in San Francisco, one in Orange County, and one in Ft. Lauderdale, Florida. These service centers are high-end race shops and they have equipment and expertise in motorcycles, so they will handle the logistics of uncrating bikes and delivering them to clients’ homes, and picking them up if they need repairs. And that’s how we will be serving our clients with the second generation. So, our approach is a little bit more organized, because we’re looking ahead at not just 20 this year, but much more volume in the second