Business View Magazine - October 2018

40 41 Metal Coaters is known for producing high-quality products, offering flexible schedules, and delivering exceptional customer experiences. As a full-service coil coater of both steel and aluminum, weoffer acomplete lineof finishes includingPolyesters, Silicone Modified Polyesters (SMPs), Fluorocarbons (PVDFs), and Plastisols (PVCs) to meet any prepainted metal application. Additional services include in-house slitting and embossing. Metal Coaters hosts extensive metal coating capabilities, along with the only nationwide network of strategically located facilities in the United States. HOW DO WE BETTER SHOW OFF OUR NATIONWIDE FOOTPRINT? VISIT ONE OF OUR SIX LOCATIONS NEAR YOU: AMBRIDGE, PA • CAMBRIDGE, OH • JACKSON, MS • MARIETTA, GA MIDDLETOWN, OH • RANCHO CUCAMONGA, CA Contact us today! www.metalcoaters.com TOLL FREE: 800.841.4565 EMAIL: SALES@METALCOATERS.COM SHEFFIELD METALS INTERNATIONAL give people access to controlling their own manufacturing versus being stuck with a pile of products. They can manu- facture what they need, when they need it, based on specific project conditions or based on where they’re at on a specific part of a project.” Adam also insists that, unlike some of his competitors who have switched from being sheet and coil companies into panel manufacturers, themselves, Sheffield Metals will never manufacture panels because it would then be compet- ing with some of its own customers. “And we get it,” he states. “There’s more money in panel manufacturing than there is in sheet and coil sales. But we feel we can be very successful in sheet and coil and not compete against our customer base. We feel the thing that will drive loyalty is not competing against them, but educat- ing them to be better on the installation and manufacturing side of our roofing systems.” One thing that has changed recently, though, has been the company’s market- ing efforts. “We’ve made a huge switch in our marketing in the last ten months to put an emphasis on content marketing both through our blog as well as through YouTube Video,”Adam explains. “We’ve got a full-time writer on staff, a full-time videographer, and we’re continuing to focus on that.We can track how our content is doing by the clicks and downloads from our website. People comment on certain things in our blog, or comment on our videos, or ask us questions, and you can see that working in real time. You can spend a lot of money in a print magazine, but you don’t get a lot of feedback; you don’t get a lot of leads.We haven’t completely abandoned traditional marketing, it’s still valid. But what we see on the website has been phenomenal for our business.” PREFERRED VENDOR n Metal Coaters of Georgia, Inc. www.metalcoaters.com